“In order to provide new impulses for the future, we query the existing.”

We help you achieve long-term success with strategic and target group-oriented planning as well as with “corporate product design”.

“Corporate Product Design” means to combine all products in a consistent design language in order to make them so distinctive.

Kurz Kurz Design offers support in all phases of product development with a wide range of services.

Together with our clients we analyze the brand and the market. We develop concrete measures based on changed needs and potentials.

“The product is the ambassador for a brand with the greatest customer proximity; it should be unique and distinctive.”

We develop innovative design solutions with an eye on the brand and the customer. We rely on a clear and modern design language, in which function and emotion enter into a symbiosis.

Through careful analysis and attention to detail, our design office creates that certain something for a unique product experience and the joy of use.

We attach great importance to a holistic design - aesthetics, material suitability, sustainabiliy and functionality. We take into account the customer-specific production, marketing strategy and sales channels.

“We design individual and holistic design solutions that inspire the user at first glance and optimally support him with the operation.”

For the complex interaction between man and machine, we develop clearly understandable user interfaces that are intuitive and easy to use.

Together with our customers, we investigate action sequences and use creative ideas to design efficient operating sequences, layouts and a user-centered design.

We take into account the growing importance of "internet of things" and its new requirements for that UX design.

„Together with our clients we analyze existing ways and develop new solutions for a greener future.“

Sustainability is becoming increasingly important in today's world. The graphic on the right shows ten different circular economy strategies to help conserve our planet's limited resources.

Productdesign plays a major role here. Starting with the question of materials, through sustainable design already during the development process, to the longevity or even recycling of the product.

In close contact with our customers we develop strategies and projects about sustainability and make our contribution to a greener future.

Fig. right: source: own illustration based on European Environment Agency et al.,
2020 (Bellagio Declaration. Circular Economy Monitoring Principles.)

“Central to successful and efficient design development is model building with parallel development in 3D on the computer.”

At the beginning there is the basic form finding. Even in the early stages of an idea, it is checked and adapted using simple models made of polystyrene, foam, cardboard and in 3D printing.

The evaluation of shape, proportion, haptics, ergonomics and fairness of production is carried out in ever finer steps using standard CAD software, including Rhinoceros 3D and Solidworks, from prototypes to series production.

Visualization and animation in Keyshot and Cinema 4D take place in parallel. Color, material, surface structure and the user interface are developed as part of the corporate design.

“We accompany our customers with passion and precision in all phases of the development process.”

Research at the beginning of each project enables us to design in a brand and target group-oriented manner.

With over twenty years of experience, we now have an extensive database that contains brands, markets, target groups, trends, materials, surfaces, technologies and manufacturing processes.

This knowledge is constantly growing through new projects, visits to trade fairs in Germany and abroad, extensive research, dealing with social trends and the changing needs of consumers.