Studio

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STUDIO

From analyzing the market and current trends to creating and specifying convincing design concepts until the final market launch - Kurz Kurz Design covers the entire process with passion and precision.

KURZ KURZ DESIGN

Since 1992 we have been the design partner for renowned national and international companies - creative and professional at once.

Based in Solingen, known as the „Klingenstadt“, we develop single products, entire product families and comprehensive design strategies for our clients with a interdisciplinary team and a network of partners. With a department in China we have also been offering professional support for the Asian market since 2012.

Making high demands regarding aesthetics, functionality and attention to detail ideas and drafts are transformed into desirable products. The distinctive identity provides for long-term success.
We call that „design creates identity“.

Skills

Consulting & Strategy

Kurz Kurz Design offers its clients a large range of services and helps them adjust their brand’s direction and define
their product portfolios. The focus lies on strategic long-term planing with target group orientation for a brand’s sustainable success.

„Corporate Product Design“ is the ultimate motive for us. A consistent design connects all products of a brand with much needed distinctiveness. For our customers we create bespoke and trendsetting styles expressing the competence of the brand and leading to a unique experience.

„To set new impulses for the future, prevailing convictions have to be questioned.“

In close interaction with our clients we analyze brand and market and determine new needs and potentials. The reation of new ideas and visions results in precise measures and ultimately in the development of innovative products.

Product Design

„The product is a brand’s most powerful ambassador due to its strong connection to the customer. Therefore it should be unique and distinctive.“

Vom children’s cutlery to bathroom series, from solar powered LED light to high efficiency pump - in accordance with the
brand and the customer we create innovative design solutions.

Thereby we trust in clear and modern design which unites functional and emotional aspects. It’s our thorough analysis and attention to detail that adds that special something to a single product or an entire product family that we develop making long-lasting joy for the customer and therefore long-term success on the market possible.

That includes a great emphasis on integrated design. Successful design means much more than just delivering aesthetics. It’s about choosing the right materials, guaranteeing functionality as well as taking into account the specific ways of production, marketing and sales of a client.

Interface Design

Products are in need of simple, userfriendly operating concepts. To simplify the complex man-machine-interaction our user interfaces are very accessible and can be controlled intuitively. That counts for digital just as much as for analog interfaces. Together with our customers we analyze action patterns and develop layouts and operating procedures based on individual requirements.

Bringing forth innovative ideas and practicable concepts we achieve userorientated design in accordance to brand and product.

With interviews and video recordings we capture thought and action patterns of a target group and analyze them in detail.
What’s thrilling is the transition from the analog to the digital world. That requires transferring well-tried and internalized
processes into new ones that are just as intuitive but offer new possibilities.

From User Interface to product design: We conceptualize individual integrated design solutions that fascinates the user at first sight and supports him while handling the product.

CAD & Prototyping

See & Touch: The realization of successful and efficient design ideas requires model making as well as CAD-development.
Simple models made of styrofoam, other industrial foams or cardboard are used to assess and improve concepts at an early stage.

Whether it’s a kitchen knife or bath tub, a school backpack or heat storage - the evaluation of form and proportions, ergonomics and feel of the surface takes place in multiple steps, always with the model at hand. A preliminary sketch is followed by detailing until the final draft. „Handmade“ at first, then via „Rapid Prototyping“.

Projects take shape by continuously exchanging 3D-data with our customers’ development departments and other partners for an efficient workflow. Technological changes and new possibilities or requirements are incorporated into the process and subsequently the design is modified and visualized. That’s reassuring to us as well as to our clients on the way to the final design.

Research & Analysis

From trend and market research to design conception and detailing in 3D to the market launch at the point of sale - during the entire development process we accompany our clients with passion and precision.

With more than 20 years of experience Kurz Kurz Design possesses a large database about brands, markets, target groups, trends, materials, surfaces, technologies and production processes.

This knowledge is constantly widened by new projects, visits to fairs, research in magazines and on the internet and reflecting on social trends and changing needs of the human kind.

Moodboards and mind maps are essential tools to visualize new information since they are easy to comprehend for all the people involved. Together with our clients we analyze action patterns through video recordings and interviews.

Team

Dorian Kurz

Dipl. Designer
Folkwang University of the Arts, Essen
Stuttgart State University of Art and Design, Stuttgart
1988 - 92 Phoenix Design, Stuttgart

Interests: Alfa Romeo, Italian, Skiing, Road Cycling, Jazz Music and Art

dorian-k@kurz-kurz-design.de

Nadine Ernst

Dipl. Designer
FH Aachen University of Applied Sciences

Product Design / Interior

Interests: Interior, Color and Material Trends, Golf, Cooking

ernst@kurz-kurz-design.de

Boris Schröder

Bachelor of Arts
FH Aachen University of Applied Sciences

Product Design

Interests: Longboarding, Surfing, Bulli and Traveling

schroeder@kurz-kurz-design.de

Xuerao Zhang

Dipl. Designer, Industrial Design

Folkwang University of the Arts, Essen
Bachelor of Engineering, Automotive Engineering
Tsinghua University, Peking

Interests: Handcraft, Mathematics & Geometries, Dancing, Acrobatics

zhang@kurz-kurz-design.de

Swenja Nienhaus

Bachelor of Arts
FH Münster University of Applied Sciences

Product Design

Interests: Sketching, Piano Playing, Cooking

nienhaus@kurz-kurz-design.de

Maik Wetzstein

Intern - Student
Hochschule Osnabrück

Industrial Design

Interests: Mountain Biking, Squash, Fishing

Niklas Strohfeld

Intern - Student
Hochschule Niederrhein University of Applied Sciences

Product Design

Interests: Fieldhockey, Travelling, Mountain Biking

Guillermo Vera

Intern - Student
Universidad de Sevilla

Industrial Design

Interests: Art, Jazz, Travelling, Languages

Robin Feyer

Intern - Student
Hochschule Osnabrück

Industrial Design

Interests: Skaten, Snowboarding, Traveling

KKD China

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Contact

Kurz Kurz Design

Corporate Productdesign
Dunkelnberger Straße 39
D–42697 Solingen

Contact: Dorian Kurz

Tel: (+49) 212 > 33 69 83
Fax: (+49) 212 > 33 71 98

info@kurz-kurz-design.de

Kurz Kurz Design China

www.kkdesign.cn